The ad-supported web is dying, and the next development to accelerate this may be the agentic web, which Microsoft is pushing via NLWeb and MCP support (Ben Thompson/Stratechery)




Ben Thompson / Stratechery:

The ad-supported web is dying, and the next development to accelerate this may be the agentic web, which Microsoft is pushing via NLWeb and MCP support  —  Ethan Zuckerman wrote in The Atlantic in 2014: … Marc Andreessen, who was there when the web was born, explained in a 2019 podcast …





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