Spotify Wrapped: a slave to the algorithm?



Spotify has released its annual holiday present to subscribers – Wrapped, a colourful compilation of most-played tracks and listening insights personalised for each user. But this year “the whole experience felt more like getting socks for Christmas”, said Maya Georgi in Rolling Stone.

Thanks to AI and Spotify’s ever-evolving algorithm, some say the standard of Wrapped has dropped, feeding users repetitive and reductive recommendations. It’s an entertaining concept, “but as a reflection of our taste, it’s a poor substitute for a mix or playlist curated by human rather than artificial intelligence”, said Tom Gatti in The New Statesman.



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