Netflix is hiking its prices once again. Starting today, the cheapest Netflix plan will cost $7.99 per month, while the top-of-the-line plan with 4K streaming will cost you a cool $24.99 monthly.
Netflix’s latest price increase
Here are the details of the impending Netflix price increase, which impacts all three of its plans:
- Standard with ads: $7.99 (up from $6.99) per month
- Standard without ads: $17.99 (up from $15.49) per month
- Premium: $24.99 (up from $22.99) per month
The price increases affect users in the United States, Canada, Portugal and Argentina.
In a letter to shareholders today, Netflix said the price increase will let it continue to invest in programming:
As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina.
Netflix’s latest price increase comes the same day the company reported monster earnings for Q4 2024. The streaming service added 18.9 million new subscribers in the quarter, beating analyst expectations of 9.6 million additions. It now has a whopping 302 million paid subscribers around the world.
Netflix also reported revenue of $10.25 billion, beating estimates of $10.11 billion. Earnings-per-share came in at $4.28, compared to estimates of $4.20. It also declared a $15 billion share buyback program.
Netflix last increased its prices in October 2023, when the Premium tier increased from $19.99 to $22.99 monthly. Shortly thereafter, Netflix discontinued its popular ad-free Basic subscription. This served as an effective price increase for anyone wanting an ad-free Netflix experience, raising the ad-free floor from $11.99 to $15.49 per month (now $17.99 with today’s price hike).
As a refresher, here’s what you get with each Netflix plan.
Standard with ads:
- Ad-supported, all mobile games and most movies and TV shows are available. A lock icon will appear on unavailable titles.
- Watch on 2 supported devices at a time
- Watch in 1080p (Full HD)
- Download on 2 supported devices at a time
Standard without ads:
- Unlimited ad-free movies, TV shows, and mobile games
- Watch on 2 supported devices at a time
- Watch in 1080p (Full HD)
- Download on 2 supported devices at a time
- Option to add 1 extra member who doesn’t live with you
Premium:
- Unlimited ad-free movies, TV shows, and mobile games
- Watch on 4 supported devices at a time
- Watch in 4K (Ultra HD) + HDR
- Download on 6 supported devices at a time
- Option to add up to 2 extra members who don’t live with you
- Netflix spatial audio
Are you still a Netflix subscriber? How much are you willing to pay for the service? Let us know down in the comments.
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