Jeff Bezos and Tony Robbins Are Invested in a Surprising Industry — What That Means For Your Wallet

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Not many would guess that billionaire entrepreneur Jeff Bezos and personal development guru Tony Robbins would turn to the healthcare field for investing, but it’s true. Both have invested in companies with a focus on healthcare in recent years, though these companies are vastly different.

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True to his other business endeavors, Bezos wants to bring convenience and lower costs to healthcare for everyday people through Amazon’s telehealth offerings. On the other hand, Robbins, alongside scientist and XPRIZE Foundation chair, Peter Diamandis and Lifeforce CEO, Dugal Bain-Kim, co-founded Lifeforce, a “health optimization company” for people aged 35 and older.

The next time you’re looking for healthcare, there’s a chance you find yourself using one of these services. To help make your decision easier, GOBankingRates compared the services offered by both companies and how much they cost. Keep reading to find out if one (or both) could be right for you.

In much the same way Amazon revolutionized e-commerce, Bezos is looking to do the same for telehealth. After its launch in 2022, Amazon Clinic has rolled out in all 50 states plus Washington, D.C.

Now called Amazon One Medical, this company provides telehealth services with transparent pricing. If a provider prescribes medication, you can fill the prescription through Amazon Pharmacy with free shipping or, to receive it faster, have your prescription filled at a local pharmacy of choice and pick it up.

To use the service, just visit clinic.amazon.com. Choose your symptoms from a long list, and then choose your state. You will see the average wait time, plus the cost of a consultation via messenger or a video visit from different virtual providers licensed in your state.

Here are a few key takeaways about Amazon One Medical’s cost estimations:

It is a pay-per-visit telehealth service that allows customers to connect with clinicians for over 30 common conditions such as pink eye, the flu or a sinus infection.
Messaging Visits cost $29
Video Visits cost $49
Amazon One Medical does not accept insurance, so you can pay with a credit card or an FSA/HSA card.
Prime Members can get access to high-quality primary care and 24/7 on-demand virtual care for $9 a month or $99 if paid annually.

Unlike Amazon, which provides urgent care for everyday health matters, Lifeforce is designed to help people optimize their health as they age. Its customer base is not necessarily the average adult going to a primary care doctor for a physical once a year, but rather, the health-motivated adults aged 35 and older who want to better understand their bodies and learn how they can live a healthier life.

As with any healthcare cost, this type of biohacking doesn’t come for free, or even cheaply. Here are some prices you should consider before hacking your health with Lifeforce:

A Lifeforce membership costs $149 per month and includes access to the Lifeforce dashboard, testing and telehealth appointments every three months. Membership also grants you access to personalized clinical insights, hormone optimization and peptide therapies which can help with hormone balance, weight management, sexual wellness and healthy aging.
You can cancel membership at any time, and it is HSA/FSA-eligible.
A Lifeforce Diagnostic costs $549 and includes an at-home blood draw, full access to the Lifeforce dashboard and a telehealth consultation with a team of clinicians and health coaches who can analyze over 50 biomarkers that make up your overall health.
You can save $250 with a Lifeforce membership and get 30% off all supplements.

Considering the average “concierge longevity practice” charges $50,000 to $100,000, annually, Bain-Kim told Dot.LA in an interview, that Lifeforce’s annual fee is much more affordable to many middle-income Americans.

Bain-Kim also pointed out that the supplements, treatments and recommendations are not “trying to be on the bleeding edge.” Rather, Lifeforce seeks to bring mainstream biohacking to those who may not have previously had access.

The bottom line is that if you are looking for easy and affordable diagnoses and treatments for common ailments, especially if you lack health insurance, Amazon One Medical could be the answer. If the idea of receiving antibiotics for an ear infection or a prescription for allergy medication within hours sounds useful, this could be your next move.

On the other hand, if you are curious about how factors such as your metabolism, hormones and nutrients in your body affect your health and well-being — and how you can improve these factors — it might be worth looking into Lifeforce.

Caitlyn Moorhead contributed to the reporting for this article.

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