Jaguar’s new concept car, Type 00, comes after a controversial rebrand. The car could be just as polarizing.
Jaguar has finally unveiled the car at the center of its viral campaign: an electric four-door GT concept car named Type 00 (pronounced “Type Zero-Zero”). But the car—shown in bright pink and sky blue during Miami Design Week—isn’t just a car. It’s the centerpiece of a controversial effort by Jaguar to rebrand the 89-year-old automaker as it enters the EV age.
