Is Tesla facing a brand crisis when Elon Musk ‘is the brand’?


Earlier this week, Wedbush managing director and senior equity analyst Dan Ives warned that Tesla (TSLA) CEO Elon Musk “needs to change course” and reassess his commitments to the EV maker over his position as the head of the Department of Government Efficiency (DOGE) in the Trump administration.

Ives sits down with the Market Domination team to react to speak more about Tesla’s branding, commenting on Musk’s own proximity to President Trump.

After President Trump’s endorsement of Tesla on the White House lawn last week, US Secretary of Commerce Howard Lutnick urged viewers to purchase Tesla stock in a recent interview with Fox News.

Also catch Dan Ives explain why Elon Musk is taking a “huge step forward” in rebalancing his responsibilities at Tesla, demonstrated in his all-hands meeting on Thursday where he implored Tesla employees to “hang onto” and hold off on selling their stock.

To watch more expert insights and analysis on the latest market action, check out more Market Domination here.



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