On Saturday morning, I woke up to a nightmare of notifications. On Sunday, it got worse. Elon Musk had tweeted and amplified inflammatory lies about me and Tesla Takedown, a growing national grassroots movement peacefully protesting at Tesla showrooms that I’m proudly a part of. Musk tweeted: “Costa is committing crimes.”
As a longtime local activist and organizer in Seattle, I’m accustomed to some conflict with powerful forces. The intention of the Tesla Takedown movement is to make a strong public stand against the tech oligarchy behind the Trump administration’s cruel and illegal actions, and to encourage Americans to sell their Teslas and dump the company’s stock. Protests like these – peaceful, locally organized, and spreading across the world – are at the heart of free speech in a democracy and a cornerstone of US political traditions. So it’s telling that the response from so-called “free speech absolutist” Musk has been to single out individuals – and spread lies about us and our movement. The harassment that’s followed his post has been frightening.
It’s also proof that the Tesla Takedown campaign is working.
I’d like to address the lies spread about me by the world’s richest man and X users. I have not committed any crimes. I have not been funded by ActBlue, or by George Soros – that name is simply a tired antisemitic dog whistle. I’m not inspired by Luigi Mangione nor have I ever said that I am. I am not encouraging any vandalism. Nobody is getting paid to come to these protests. I am not the leader of Tesla Takedown. In fact, no one is.
Here is the truth: Tesla Takedown is a completely decentralized movement with hundreds of protests taking place around the globe, drawing many thousands of people out of their homes and on to the public sidewalks to stand up for programs that support poor people, older people, veterans, the sick. Out of care and concern for others – a foreign concept to those currently in power – people are offering what they can to help. I’ve offered to schlep supplies, and helped someone find a bullhorn. The environmentally focused Seattle organization I’m a part of, Troublemakers, hosts a map where other people and groups can post the locations of forthcoming demonstrations. Troublemakers has about $3,500 in its bank accounts. All of this is a bare-bones, low-budget, people-powered movement – which is exactly why Musk is afraid of it, and casting about to find a villain.
There are currently 91 Tesla Takedown protests planned across the world this coming weekend, and there will be more the weekend after that. If there isn’t one at the Tesla showroom nearest you, you can start one just by showing up with some friends or family, maybe making some cardboard signs. This exercise of our fundamental first amendment right to peaceably assemble is giving an effective outlet to the outrage this administration has caused here and around the globe, and we’re making a difference. Tesla stock has fallen precipitously, losing a quarter of its value in the months since the protests began. On Wednesday, JP Morgan analysts told Quartz: “We struggle to think of anything analogous in the history of the automotive industry, in which a brand has lost so much value so quickly.” Donald Trump even got on X this week to defensively claim that he’ll be buying a Tesla to support his good friend Musk. More and more people are unloading the company’s stock and selling their cars. The movement is growing and the administration is taking notice. When enough of us come together to do what we can, this is what effective opposition can be.
Musk’s false accusations against me won’t stop this movement, because he is inflicting real harm on the American public and people around the world. In fact, Musk and Trump are the ones committing crimes. Just this week they have announced their intentions to slash social security, Medicare, unemployment insurance and food stamps. They are gutting public institutions, stripping environmental protections, destabilizing the economy and people’s lives. Musk is openly and gleefully firing federal workers en masse and dismantling programs that serve millions at home and across the globe. They’ve ignored multiple judicial orders, and refused to restart payments that they were ordered to. The unofficial agency Musk leads, the “department of government efficiency”, is digging into systems and pushing out public servants, when its own staff hasn’t received so much as a background check. Musk’s conflicts of interest are piling up without any disclosures. All of the programs this administration is destroying are paid for by people like you and me through our taxes. Tesla – a billion-dollar company – shelled out zero income tax last year. Justice through government processes will be slow, if it comes at all.
If we can’t show our opposition to what the government is doing, we are living in a dictatorship. If we are criminalized for calling out the rich and powerful for their illegal actions, that is a dictatorship. I don’t want to live in a dictatorship.
Make no mistake, it’s scary to be personally called out by the richest man in the world on the platform he owns. It’s scary to be targeted by a seemingly endless number of his devoted trolls and bots. To be doxxed, to have one’s life pored over and exposed, to be smeared, attacked, and falsely accused. It’s scarier still when the FBI director gets tagged into the threads and asked to investigate. But I’m not backing down – and even if I did, it wouldn’t make a dent in this movement. Hundreds if not thousands of people have participated in the ways that I have.
The truth is, the people are powerful. I’ve always believed that. And now we know that Elon Musk does too.
