Distrust in Food Safety and Social Media Content Moderation – KFF Health Misinformation Monitor


Recent Developments

A Growing Distrust in Food Safety May Give Rise to Misinformation

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Concerns about artificial dyes in the food supply have recently gained traction, with growing public suspicion that these dyes contribute to health problems, such as ADHD in children and other chronic diseases into adulthood. Protests at Kellogg’s headquarters and the recent California law banning six of these dyes in school meals reflect increasing public concern, especially among parents. While some studies suggest that synthetic food dyes may be linked to adverse health effects, the FDA currently deems these dyes safe for consumption at the levels used in foods, leading some to question the agency’s standards. Robert F. Kennedy Jr.’s “Make America Healthy Again” campaign, which promised to “clean up” the FDA and other public health agencies, tapped into this distrust and may have resonated with those who feel the FDA is no longer a reliable authority on food safety.

Recent food recalls have also fueled misconceptions about food safety, with some social media posts falsely claiming that government agencies are intentionally “poisoning” the U.S. food supply to spread illness. This response followed the USDA’s October 9 recall of millions of pounds of ready-to-eat meat potentially contaminated with listeria. In the month following the recall, mentions of food safety concerns surged in news articles and on social media, with about 1 million mentions overall and 19,000 specific mentions of BrucePac. The most widely viewed post on X, posted on October 16 and receiving over 439,000 views, alleged that “elites” and the FDA are deliberately contaminating food with bacteria, GMOs, and heavy metals. Many commenters echoed the unsubstantiated claim that government agencies and corporations are “intentionally poisoning” the public, despite recalls being triggered by FDA safety violations. The reemergence of unverified claims about food safety underscores the challenge of addressing public concerns in an environment where misinformation can quickly spread and influence perceptions.



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