Mark DesJardine

Companies often dedicate considerable resources to gaining the attention and endorsement of celebrities. When a fashion influencer is photographed carrying a designer handbag, it can turn an obscure brand into a household name overnight. A single endorsement from an A-list […]

In June 2024, Elliott Investment Management announced a $1.9 billion investment in Southwest Airlines. Elliott advocated for strategic changes and leadership replacement, nominating 10 candidates to Southwest’s 15-member board. Just months later, the two parties reached an agreement that included shrinking