3 Powerful In-Market Methods for Testing CPG Products
How to skip the guesswork to refine your concept, validate demand, and ensure retail success. Source link Jonathan Tofel
3 Powerful In-Market Methods for Testing CPG Products Read More »
Recruit the Right Consumers to Help Drive CPG Innovation
How to identify focus group participants who will unlock the product insights essential to innovation. Source link Jonathan Tofel
Recruit the Right Consumers to Help Drive CPG Innovation Read More »
Go Beyond a Linear Approach to Innovation
Embrace a holistic, iterative model for CPG success with these four steps. Source link Jonathan Tofel
Go Beyond a Linear Approach to Innovation Read More »
A 6-Point Ideation Model for CPG Innovation
Unlock breakthrough ideas that industry giants have used to create new products. Source link Jonathan Tofel
A 6-Point Ideation Model for CPG Innovation Read More »