Jeff Beer

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summer. It’s a complete brand reversal from a switch the […]

This past weekend, there were more disruptions at Newark Liberty International Airport due to Federal Aviation Administration equipment outages. It has added to the air travel chaos at Newark over the past month, which has included air traffic controllers losing

The commercial jingle will never die. The classic advertising device’s longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core

Back in January, State Farm announced that it was canceling its plans to run a Super Bowl commercial due to the impact of the devastating Los Angeles wildfires.  “Our focus is firmly on providing support to the people of Los

Cultural relevance has never been more important or desired by brands and marketers than it is right now. As fragmented as our media landscape has become, a brand with cultural relevance is better at attracting our attention and, importantly, keeping

In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether it’s Snoop threatening to give up smoking, Ben Affleck working a

A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more. Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food

Disney’s Asad Ayaz is one of Fast Company’s Brands That Matter CMOs of the year for embracing Deadpool’s edgy appeal to market the Marvel movie. By many critical accounts, Disney’s Marvel Studios had been in a skid since 2019’s Avengers:

There are piles of holiday advertising this time of year. Here are the five best commercials (so far). Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of

The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball Association (NBA) and Nike have renewed their global outfitting, merchandising, marketing, and content partnership for another 12 years. That original