Jason Feifer

Want to connect more deeply with your customer, and create branding and marketing that’ll capture their attention? Take the “Why Test”. It’s a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency […]

Thanks for reading my column! I’ve been thinking a lot about how to connect better with audiences, and wanted to share some thoughts with you here. As I promised in the video above, here are a few other ways to

Chip and Joanna Gaines have some new TV shows — and they’re probably not what you expect. When most fans think of the Gaineses, they think about home and lifestyle. Their first TV show, a home renovation format called Fixer

How do you kickstart a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering. NBA fans know him as this year’s reigning Finals MVP, who just led the Boston Celtics to their 18th championship. But

Entrepreneur surveyed 500 small business owners across the country to ask how they’re feeling about their business and current events. Most reported a deep interest in the presidential election: Most (81%) say they are following the news closely, and 45%

Entrepreneur surveyed 500 small business owners across the country to ask how they’re feeling about their business. Here’s what we heard: 61% said they’re feeling stressed — and 56% of those stressed-out owners said they’re losing sleep because of it.

The past four years have been marked by a uniquely challenging set of circumstances for small business owners — a once-in-a-generation pandemic, supply chain headaches, high (though somewhat dwindling) inflation and increasing labor costs, among other setbacks. In the run-up

How much does your packaging matter? Consider this: Hiball Energy used to be sold in glass bottles, and the company grew slowly. Then it switched to aluminum cans and sales exploded — reaching $40 million in annual revenue, and then