Emily Reynolds Bergh

Opinions expressed by Entrepreneur contributors are their own. We all know what “crisis” means, and we’re all likely on the same page about what “public relations” entails. But put the two together, and you’ve got a burgeoning arm of traditional […]

Opinions expressed by Entrepreneur contributors are their own. “Viral” used to be a bad word. The adjectival form of “virus,” having a high “viral load” is something you certainly don’t want, and “viral meningitis” is something you want to avoid

Opinions expressed by Entrepreneur contributors are their own. I’m not going to lie: I’ve had some tough experiences lately with people I brought on board with my growing public relations firm. I’ve been disappointed by performance results, misinformed about qualifications,

Opinions expressed by Entrepreneur contributors are their own. Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids’ phones out at the dinner table (okay, I admit it, sometimes Mom’s and Dad’s too).

Opinions expressed by Entrepreneur contributors are their own. Today’s marketplace seems to have a pretty good grip on what creates a positive brand image in the consumer’s mind. Guidance from influencers abounds; social media campaigns are targeted toward gaining loyal