Sameer Singh, a top TikTok ad executive, is leaving the company next month, per an internal memo. Singh oversaw the company’s North America ads team. His departure comes at a challenging moment for the company, which faces a potential US […]
A Top TikTok Ads Exec Is Leaving the Company. Read Departure Memo. Read More »
TikTok made e-commerce a priority, even when it angered some users. It paid off. It’s made big bets on influencer affiliates, live selling, and other in-app features. Its popularity with young shoppers signals where e-commerce is heading next. When TikTok
How TikTok Is Shaking up E-Commerce in the US With Shopping Product Read More »
In less than a month, TikTok could be pulled from US app stores due to a federal divest-or-ban law. Merchants who sell on TikTok Shop may struggle to find an alternative if the ban goes through. TikTok Shop offers a
TikTok Shop Sellers Could Be Hit Harder Than Creators by US Ban Read More »
The Supreme Court has agreed to hear TikTok’s case against a forced sale or ban. It may be TikTok’s last hope at staying in the US, as it lost its case in the DC Circuit. President-elect Donald Trump may also
TikTok Ban Is Heading to the Supreme Court As App Looks to Stay in US Read More »
TikTok could be pulled from US app stores as early as January 19. Without a last-minute sale or presidential or Supreme Court intervention, TikTok’s US future is dim. Business Insider is tracking TikTok’s battle for survival as its US divestment
TikTok Ban: Details on When and How It Could Happen, Trump’s Options Read More »
Social shopping finally broke through in the US in 2024, driven by TikTok Shop. Companies spent years trying to import social-commerce habits from Asia, with varied success. The US market is still dominated by Amazon, but social apps and influencers
TikTok’s Push to Bring Social Shopping to the US Is Paying Off Read More »
TikTok wants to help creators sell their own custom products. The company has begun connecting manufacturers with creators to make goods to sell. Influencer products have become a big focus across the creator industry. Thanks for signing up! Access your
TikTok Is Looking to Help Creators Launch Their Own Product Lines Read More »
TikTok just hosted its first summit for its US e-commerce partners. The company spent much of the event pushing TikTok Shop partners to test out live selling. It had attendees with expertise on its China-based sister app Douyin share insights.
TikTok Is Training Its E-Commerce Partners on What’s Worked in China Read More »
At Google’s Made on YouTube event on Monday, the product roadmap was clear: AI, AI, and more AI. YouTube creators can now use generative AI to come up with future video ideas, add background images or AI-generated video clips to
Google’s YouTube Is Pushing AI. an Exec Explains Impacts to Creators. Read More »
Influencer-marketing and digital-talent firms are getting scooped up like crazy this year, even as other creator-economy companies have failed to live up to their valuations. Some deals have involved buyers with big pockets. French ad holding company Publicis Groupe, which
Influencer Marketing M&A Spree Boosts the Creator Economy Read More »
