Charity Hudnall

Opinions expressed by Entrepreneur contributors are their own. For small businesses and young enterprises, size represents both challenge and opportunity: while it’s difficult to get a foothold in the market, relatively new players also have the agility to scale up […]

Opinions expressed by Entrepreneur contributors are their own. Estée Lauder chairman Leonard Lauder called it the “lipstick effect” — the growth in demand for small luxuries during times of economic uncertainty. The assumption behind this phenomenon is that when people