Discussing the several avenues for monetization within the “Services” strategy for Apple, BofA argues that revenue from downloads of apps using AI on the Apple App Store and the potential for a subscription-based platform for Apple Intelligence itself once Apple AI is further developed have been analyzed and “undoubtedly present a large-scale revenue opportunity” for Apple. However, Siri integration monetization is “one we find the most overlooked and has the potential to become very significant over time,” the analyst tells investors. The firm, which estimates that deep Siri integration with apps could drive $3B in revenues in 2026 and could approach about $50B in a decade, maintains a Buy rating and $256 price target on Apple shares.
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